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You want your website to be found on page 1 of Google? Yes, of course you do.

The problem is that your competitors have the same goal! If your business has lots of competitors, and they already have a website, and they’ve been optimised for similar keywords to yours, then it’s going to require some work to get you onto page 1 of Google.

That’s when an SEO campaign is required:

  • Keyword research
    • what words and phrases are the general public using?
    • what words and phrases are your competitors using?
    • how competitive are your chosen keywords?
  • Competitors
    • who are they?
    • analyse their websites
  • Website optimisation
    • retro fit the information you’ve found
  • In-bound link generation
    • register with local business directories
    • register with main website directories
    • register with Google my Business to get onto Google Maps

Bear in mind that an SEO campaign is much more difficult and time-consuming than website creation. An initial 1-off campaign would cost as much as your website cost to develop, or more.

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Article details
Article ID: 6
Category: Search Engine Optimisation (SEO)
Date added: 2017-02-08 13:59:00
Views: 209
Rating (Votes): Article rated 3.0/5.0 (2)

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