WEB DESIGN: search engine optimisation (SEO)

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Search Engine Optimisation

Also known as SEO, this is a process that helps people find your website when they search the web using a Search Engine such as Google. To be noticed, you really need to appear on pages 1 or 2 of the Google search results. To achieve this involves studying your market, your website and the websites of your competitors.

On-page Optimisation

This includes: analysis and selection of keywords to describe your site; use, placement and density of keywords in title tag; metatags, body text, alt tags and use of text embellishment and headers.

Off-page Optimisation

This includes: inbound link analysis, choice of link anchor text and establishment of good quality reciprocal links. Good old-fashioned marketing techniques are very important eg writing editorial that contains links back to your website.

popular misconceptions

The most popular misconception we come across is that all you need do is add some keywords to this field and Google will pop you onto its front page. Nice idea, but this doesn’t work; there are many thousands and maybe millions of web pages with similar content to yours. Automated Search Engine Submission and/or Link Farms don’t work either.

Cost

This varies depending on quite a lot of factors, so please get in touch for a quotation.