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WEB DESIGN: Search Engine Optimisation (SEO)web design | flier | brochure | ecommerce | optimisation | seo tools Search Engine Optimisation (SEO) is a process that helps people find your website when they search the web using a Search Engine such as Google. This means you need to appear on pages 1 or 2 of the Google search results, rather than on pages 11 or 12. The process has two parts, each involving studying your market, your website and the websites of your competitors.1. Onpage Optimisation includes: analysis and selection of keywords to describe your site; use, placement and density of keywords in title tag; metatags, body text, alt tags and use of text embellishment and headers. 2. Offpage Optimisation includes: inbound link analysis, choice of link anchor text and establishment of good quality reciprocal links. Keyword Metatags: The most popular misconception we come across is that all you need do is add some keywords to this field. Sorry, but this doesn’t work. Automated Search Engine Submission and/or Link Farms: These don’t work either. Cost: This varies depending on several factors. Particularly, did we create your website? Its easier and therefore cheaper if we did. The most important consideration is how competitive your market is. That makes a huge difference. Please call us to discuss your requirements and get some idea of costs. We are happy to offer a money back guarentee if your website doesn’t get found in the way we agree. |
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