About First Ideas
First Ideas is based in Ogbourne St George, a village near Marlborough with more horses than houses. The entire company fits in one room. Here's everyone.

Websites, hosting, email, phone, invoices, and the coffee
That's me. I've been building websites for more than twenty years: village food banks, bakeries, glazers, landscapers, artists - and, from the same desk, healthcare platforms, a patient review service, and the launch site for a global gaming world. The small sites get the same standards as the big ones because the same person builds both.
When you ring First Ideas, I answer. Not a ticket queue, not "your call is important to us" - just the person who built your website, who can usually fix the thing while you're still on the phone.

Head of security
Patrols the garden perimeter at dawn. Sleeps through every actual delivery. Has never once caught the mouse (the one attached to the computer; the other kind is also safe).

Quality assurance
Tests every chair, box and keyboard in the building by sitting on it. If a site launch runs late, it is usually because someone was asleep on the laptop, and it wasn't me.
(The cats do not have email. Everything else here does: gordon@firstideas.co.uk.)
Agencies have account managers so the people selling the work never have to meet the people doing it. Here there's no gap to manage. The person who quotes your job builds it, the person who builds it supports it, and twenty years in, most of my work still comes from people telling other people.
5.0 on Google. The gallery runs from £30-a-month village business sites to platforms serving users around the world - one of them, Wantage.com, carries 1,100+ local listings.
Good web projects usually come down to a few simple things done properly: clear thinking before build, sensible technology choices, and support that continues after launch.
Before choosing a platform or design direction, I look at the audience, content, workflows, editing needs and long-term support requirements.
A project might need a static site, WordPress, WooCommerce, another CMS, a custom integration or automation. The decision follows the use case.
Structure, performance, mobile experience, technical SEO, schema and AI search visibility are planned into the site rather than patched on later.
After launch I help with hosting, updates, fixes, reporting, improvements and the smaller technical jobs that keep a website useful.
The Ridgeway above Ogbourne St George - the commute - and two sunsets from time away from the desk.
gordon@firstideas.co.uk · WhatsApp
Your business name is enough to start a free preview. A rough brief is enough to start a quote.