Free preview first, always

Website redesign, shown to you before you spend anything

Every redesign here starts the same way: I build the new version of your website first, as a free preview, and you look at it. If it's right, we finish it together and it goes live. If it's not, you've lost nothing and you owe nothing.

Nobody else works this way round. The normal redesign process is a quote, a deposit, a mood board and a wait - you commit the money before you've seen anything. I'd rather show you.

Send me your web address

Signs a site is ready for a rebuild

It looks wrong on a phone - and most of your visitors are on phones.
It takes more than a couple of seconds to load.
Nobody dares touch it, so the opening hours are from two years ago.
The person who built it has vanished, and so have the logins.
It was built before Google's results started being written by AI, and it's invisible there.

If two or more of those sound familiar, send me the address. Looking is free.

What a rebuild includes

Everything carried over, nothing lost - and the rankings protected on the way.

A new design on modern foundations. Built for phones first, fast, and structured so Google and the AI assistants can actually read it.

Your content, moved properly. Pages, text, images - carried over and tidied, not lost. You shouldn't have to rewrite your own website to get a new one.

Your rankings, protected. Every address on the old site gets mapped to its new home with redirects, so the Google standing you've built carries over. Every rebuild here also gets a crawl and keyword check as standard - the same alignment audit I run on every site I build - so the new site covers what people actually search for.

The boring essentials. Hosting, email, SSL, backups, the lot - because a rebuild on my plan isn't a project with an end date, it's the start of the site being looked after.

Will I lose my Google rankings?

The honest answer: a redesign done carelessly can absolutely hurt your rankings - that's where the horror stories come from. Pages get deleted, addresses change with no redirects, and Google loses track of the site.

Done properly - redirects mapped, content preserved or improved, the new site faster and better structured than the old one - rankings normally carry over, and often improve, because speed and structure are things Google rewards. I can't promise zero movement; anyone who does is guessing. I can promise the redirect map, because it's part of every rebuild.

What it costs

On the £30-a-month plan, the redesign is effectively included. The plan covers the build, the hosting, the email and every change afterwards - £30 a month or £300 a year, and you see the preview before you pay anything.

Bigger rebuilds are quoted fixed, in writing. If your site is a shop, a platform, or has years of content and complexity behind it, I'll scope it and give you a fixed price before any work starts. No day rates, no surprises.

How it works

Send me your web address.

gordon@firstideas.co.uk or WhatsApp.

I review the current site.

Speed, structure, content, search standing.

I build the preview.

The new version of your site, built from what's already public about your business.

You look at it.

Change things, sleep on it, show people. This is the point where everyone else would be asking for a deposit.

We finish and go live.

Real content in, redirects mapped, switchover handled.

A good share of the work gallery is rebuilds of existing sites - village businesses, charities, trades. The before wasn't glamorous and the after speaks for itself.

Not ready for a rebuild? Get a free website audit.

Same philosophy as the preview: looking costs nothing. Send me your web address and I'll review its structure, speed, technical SEO and AI search visibility, then send back practical, prioritised suggestions. No cost, no obligation, no follow-up sales calls.

Request a free audit

WANTAGE.COM · REBUILT 2026 · 1,100+ LISTINGS

Questions people ask

The redesign worries, answered without the sales gloss. Got a different one?

Ask a question

Can you redesign my site without moving it off WordPress?

Yes. If WordPress is the right tool for your site, it stays - rebuilt properly rather than replaced. If something simpler would serve you better, I'll say so and you can decide.

Can you just refresh the look and leave the rest?

Sometimes that's genuinely all a site needs, and I'll tell you if so. More often a dated look and a slow, tangled structure are the same problem wearing two hats.

What if I don't like the preview?

Then you say so. You owe nothing, and the preview was free. If it's close but not right, tell me what's off - changing it is the easy part.

My site was built by someone who's disappeared. Is that a problem?

It's common. As long as you can get control of your domain (I can help work out who holds it), the rest is recoverable.

★★★★★

"Brilliant upgrade to my website already reaching new clients."

Stuart · 5.0 on Google

Looking is free.

Send me your web address and I'll tell you honestly what's worth keeping - then show you the new version before you decide anything.

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