Services

Website design, ecommerce, CMS and custom development services

First Ideas helps clients build and improve websites that need careful planning, reliable technology and long-term support.

Some projects need a simple, fast marketing website. Others need WordPress, WooCommerce, another CMS or ecommerce platform, custom checkout logic, integrations, automation, SEO, AI search visibility, analytics or hosting support. I help you choose the right setup for the project rather than forcing everything into one platform.

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Website design and development

Custom websites for niche projects, charities, professional services, community organisations and businesses that need a clear, credible online presence.

Best for

Niche websites
Charities
Community projects
Professional services
Campaign sites
Local organisations
Specialist businesses
Content-led websites

Deliverables

Website planning
Sitemap and page structure
UX and responsive design
Static site build where appropriate
WordPress build where appropriate
Content templates
Contact forms
Launch support

WordPress, WooCommerce and other CMS platforms

WordPress, WooCommerce and other CMS or ecommerce platform builds for projects that need editable content, product management or a familiar admin system.

Best for

Ecommerce stores
Product catalogues
Content-heavy sites
Client-editable websites
Membership or account-based sites
Businesses already using WordPress or another CMS

Deliverables

Custom WordPress themes
WooCommerce and ecommerce platform development
CMS setup and cleanup
Custom fields and templates
Checkout improvements
Speed optimisation
CMS hosting and maintenance

Ecommerce development

Ecommerce websites for brands that need more than a basic product catalogue, from product structure to checkout, tracking and support workflows.

Best for

Specialist product brands
Healthcare ecommerce
Multi-country stores
Subscription or repeat-order products
Custom product builders
Stores with complex workflows

Deliverables

WooCommerce and ecommerce platform development
Custom checkout flows
Product builder functionality
Payment integrations
Shipping and fulfilment logic
CRM/ERP integrations
Analytics and conversion tracking
Performance optimisation

Niche websites and content platforms

Websites built around a specific audience, sector, community, product range or specialist topic.

Best for

Local directories
Healthcare content
Specialist launch sites
Charity resources
Education projects
Specialist professional services
Industry-specific content hubs

Deliverables

Content architecture
Article/resource templates
Project templates
Directory structures
SEO-friendly URLs
Internal linking
Schema templates
Sitemap generation

Automation, APIs and integrations

Custom development that connects websites with the systems behind them, including CRMs, order workflows and reporting.

Best for

CRM workflows
Ecommerce operations
Healthcare intake flows
Booking systems
Internal dashboards
Customer support systems
Marketing automation

Deliverables

API integrations
CRM connections
ERP/order workflows
Make/Zapier automation
JavaScript middleware
Custom forms
Dashboards
Analytics events

Technical SEO, AI Overview optimisation and performance

SEO, AI search visibility and technical improvements for websites that need to be found, understood, cited, measured and improved.

Deliverables

Title and meta description templates
Schema markup
Technical SEO audits
AI Overview opportunity mapping
Answer-led content briefs
Entity and topical coverage planning
Structured summaries and comparison content
FAQ and how-to content where useful
Core Web Vitals improvements
Image optimisation
Redirect planning
Canonical URLs
XML sitemap
Robots.txt
Search Console setup
GA4/GTM setup
Event tracking

Hosting, maintenance and support

Reliable support after launch, including hosting, updates, fixes, security checks and ongoing improvements.

Deliverables

UK hosting
Green hosting where available
SSL setup
Backups
Monitoring
WordPress updates
Security checks
Static site deployment
DNS/domain/email help
Ongoing content and technical updates

SEO, AI Overviews and schema

Search visibility is part of the build

AI Overview optimisation is not a separate trick. It depends on the same foundations as good SEO: crawlable pages, clear headings, useful content, strong internal links, fast performance, sensible metadata and structured data that matches what users can see.

First Ideas can plan answer-led service pages, FAQs, comparison content, topical coverage, entity relationships and project evidence so search engines and AI answer systems have clearer context to understand and cite.

Structured data is implemented with JSON-LD where it is useful and only where the matching content is visible on the page. Search Console, GA4, GTM and reporting are used to spot gaps, track improvements and prioritise future content or technical work.